Our Beginnings

Four guys: Jonathan, Dustin, Marcus and Ted, came together to create TheBetterDiamond.com – the first online lab grown diamond store in Asia. Their mission: To offer consumers the highest quality diamonds and largest selection at the best price.

While looking for an engagement diamond, Jonathan found that a quality mined diamonds were unsustainable and too expensive due to the margins being earned at each stage of the supply chain. He found lab grown diamonds to be the perfect substitute, and proceeded to find ways to make the purchase of lab grown diamonds easier for those who love in Asia.

Today, TheBetterDiamond.com is the only online retailer in Singapore to present conflict-free lab grown diamonds – all hand-selected - Online, using our custom sorting algorithm. We see the stones first and choose only the best. Hundreds of customizable styles, 24/7 Customer Service are all part of what keep our customers happy. TheBetterDiamond.com believes in providing meaningful education, friendly support and total transparency every step of the way.

What We Believe

Expect 3 things when you shop at The Better Diamond

Know What You're Buying

From how-to journals to a real live person to talk with, we'll share everything you want to know about your diamond.

Expect Lower Prices

You should not pay a premium to own a high-quality diamond. Because of our disruptive business model, we pass the savings on to you.

Always Have The Best

From how-to journals to a real live person to talk with, we'll share everything you want to know about your diamond.


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Shop Lab Created DIAMOND

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Shop JEWELLERY

Know What You're Buying

Every lab diamond comes with our guarantee.

Know_What

Authenticity Certified

All loose diamonds are graded by highly respected grading labs such as GIA or IGI.

Always Conflict Free

You should not pay a premium to own a high-quality diamond. Because of our disruptive business model, we pass the savings on to you.

Best Price

Find a comparable IGI graded lab grown diamond for less in Asia and we’ll match the price.

Expect Lower Markups with Our Disruptive Business Model

We bypass all the unnecessary steps in the value chain, helping you secure
a better diamond, at a better price point.
* Prices are for Illustration only

chain

Always Better

Here, we stock only premium lab grown diamonds.

Selection

We list hundreds diamonds compared to the few dozen stones at a traditional jeweler. Choose the best diamond for you, instead of what’s available from a jeweler’s case.

Sustainable

Our lab diamonds are grown from the tiny carbon seeds of pre-existing diamonds. Advanced technology mimics the natural method of diamond formation. No more exploitation, conflicts and environmental damage.

Special

We handcraft every custom diamond ring to exacting quality standards. And an expert gemologist inspects every piece of diamond jewelry before it ships to you.

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