Our privacy policy was last updated in March 2026.
GENERAL
This Privacy Policy details how The Better Diamond collects, uses, and discloses your personal information when you visit our site.
COLLECTION OF PERSONAL INFORMATION
When you visit our Site, we collect certain information about your device, your interactions with the Site. We may also collect additional information if you contact us for customer support services like general enquiries or appointment scheduling. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. Our Site may collect, use, disclose or otherwise process personal data of our customers in accordance with Singapore's Personal Data Protection Act. The list below provides more information about what Personal Information we collect and why.
DEVICE INFORMATION
Personal Information collected may include (not limited to): version of web browser, IP address, time zone, cookie information, search terms, and how you interact with the Site.
Purpose of Collection: To load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
Source of Collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
Disclosure for a Business Purpose: Shared with our site host Framer.
CUSTOMER SUPPORT AND ORDER INFORMATION
Personal Information collected may include (not limited to): First name, Last name, billing and shipping address, payment information, email address, and contact number.
Purpose of Collection: To provide products or services to you to fulfil our order, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with additional information relating to our products or services.
Source of Collection: Collected directly from you through encrypted platforms.
SHARING OF PERSONAL INFORMATION
We share your Personal Information with our service providers who we engage to fulfill your orders as and when necessary for completion of services.
PERSONALISED ADVERTISING
We use your Personal Information to provide you with personalised advertisements tailored to your preferences or marketing communications we believe may be of interest to you. You have the rights to opt out of such advances by visiting the links below:
Facebook: Manage Data Used to Show You Ads
Google: Ad Personalisation
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal here.
USAGE OF PERSONAL INFORMATION
We use your personal Information to fulfil our services to you, which includes: Payment processing, shipping and delivery and order fulfilment.
PERSONALISED ADVERTISING
Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:
Your consent
The performance of the contract between you and the Site
Compliance with our legal obligations
To protect your vital interests
To perform a task carried out in the public interest
For our legitimate interests, which do not override your fundamental rights and freedoms.
RETENTION OF PERSONAL INFORMATION
When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, understand them better under GDPR and CCPA section below.
GDPR
If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us on email: info@thebetterdiamond.com. Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Framer's GDPR whitepaper here.
CCPA
If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the ‘Right to Know’), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights or would like to designate an authorized agent to submit these requests on your behalf, please contact us through email: info@thebetterdiamond.com. For more information on how data transfers comply with the CCPA, see Framer's CCPA whitepaper here.
COOKIES
A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies enhances your browsing experience by allowing the website to remember your actions and preferences (such as login and region selection). This translate to convenience as you do not have to re-enter this information repeatedly. Cookies also provide key information on how people use the website, in terms of site and or page visitation data.
At The Better Diamond, we use the following cookies to optimize your experience on our Site and to provide tailored responses to provide a more customised experiences with our services.
The duration that a cookie remains on your device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are session cookies and will expire once you exit our Site.
You may control and manage cookies in various ways, however, do note that removing or blocking cookies may negatively impact your user experience on our Site.
Do note that blocking cookies may not completely prevent how the site shares information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please visit the Personalised Advertising section above.
CONTACT INFORMATION
If you have any questions about these Privacy Policies, please contact us at info@thebetterdiamond.com
